Learn about my two methods for improving content. There's the "Quick n' Dirty" Hands Off method and the "Full Workup - Swingin' for the Fences" method.
1. Quick n’ dirty “hands off” method
Identify new sections/subheadings and sub-topics to add
Outsource the write-ups
Add as chunks to existing.
Listicles: New list or add to list. Keep old list at bottom.
2. The full workup - swingin’ for the fences
Better intro - answer the main question right away (I’ve been doing this in a roundabout way for years)
Rewrite clumsy writing
Full keyword analysis and injection
Update any dates in the content/titles
Convert to Gutenberg and add more styling
Improve any Conversion Rate Optimization opportunities
Consider removing sidebar
Content enhancer opportunities:
FAQ section (don’t forget schema markup)
Pagespeed analysis: If low page speed scores - remove embeds, compress images, remove scripts (quizzes, maps, videos, etc.)
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