Fat Stacks Blog - a Podcast About Blogging and Email Newsletters
Podcast about building a digital publishing business that includes blogging, publishing websites, website monetization with AdSense and other display ads, affiliate marketing, SEO and pretty much everything and the kitchen sink about launching and growing digital assets.
Fat Stacks Blog - a Podcast About Blogging and Email Newsletters
How I update/improve older content (2 methods)
Learn about my two methods for improving content. There's the "Quick n' Dirty" Hands Off method and the "Full Workup - Swingin' for the Fences" method.
Show Notes:
1. Quick n’ dirty “hands off” method
Identify new sections/subheadings and sub-topics to add
Outsource the write-ups
Add as chunks to existing.
Listicles: New list or add to list. Keep old list at bottom.
2. The full workup - swingin’ for the fences
Better intro - answer the main question right away (I’ve been doing this in a roundabout way for years)
Rewrite clumsy writing
- Dog beds are… Dog beds should… Dog beds…
New/better images
Full keyword analysis and injection
- Insert more long tails in content and as sections
Update any dates in the content/titles
Convert to Gutenberg and add more styling
Improve any Conversion Rate Optimization opportunities
Consider removing sidebar
Content enhancer opportunities:
- Facts/data/statistics (don’t forget tables and charts)
- Quotes - get quotes from industry experts in videos or articles (reference the links)
- jokes
- Anecdotes/stories/examples
FAQ section (don’t forget schema markup)
Improve interlinking
Improve referencing
Pagespeed analysis: If low page speed scores - remove embeds, compress images, remove scripts (quizzes, maps, videos, etc.)
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