How I update/improve older content (2 methods)

Learn about my two methods for improving content.  There's the "Quick n' Dirty" Hands Off method and the "Full Workup - Swingin' for the Fences" method.

Show Notes:

1. Quick n’ dirty “hands off” method

Identify new sections/subheadings and sub-topics to add

Outsource the write-ups

Add as chunks to existing.

Listicles: New list or add to list. Keep old list at bottom.

2. The full workup - swingin’ for the fences

Better intro - answer the main question right away (I’ve been doing this in a roundabout way for years)

Rewrite clumsy writing

• Dog beds are… Dog beds should… Dog beds…

New/better images

Full keyword analysis and injection

• Insert more long tails in content and as sections

Update any dates in the content/titles

Convert to Gutenberg and add more styling

Improve any Conversion Rate Optimization opportunities

Consider removing sidebar

Content enhancer opportunities:

• Facts/data/statistics (don’t forget tables and charts)
• Quotes - get quotes from industry experts in videos or articles (reference the links)
• jokes
• Anecdotes/stories/examples

FAQ section (don’t forget schema markup)

Improve interlinking

Improve referencing

Pagespeed analysis:  If low page speed scores - remove embeds, compress images, remove scripts (quizzes, maps, videos, etc.)

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